Privacy Policy
Last Updated: 26 July 2026
At Liv& Travel®, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, contact us, enquire about our services, or book a journey with us.
We understand that creating a bespoke luxury journey is a personal experience. Protecting your information and maintaining your trust is an important part of the service we provide.
This Privacy Policy applies to information collected through:
our website;
enquiries submitted to Liv& Travel®;
consultations and communications with our team;
travel arrangements booked through Liv& Travel®;
our marketing communications.
This Privacy Policy should be read alongside our Booking Terms & Conditions and Cookie Policy.
1. Who We Are
Liv& Travel® is a luxury travel company specialising in personalised, tailor-made journeys and exceptional travel experiences worldwide.
For the purposes of UK data protection legislation, Liv& Travel® is the data controller responsible for deciding how and why your personal information is processed.
In this Privacy Policy, references to:
“we”;
“us”; and
“our”
refer to Liv& Travel®.
2. Information We Collect
The personal information we collect depends on how you interact with us and the services you request.
Information you provide to us
When you enquire about or book a journey, we may collect:
your name;
contact details, including email address and telephone number;
postal address;
date of birth;
nationality;
passport details;
travel preferences;
previous travel information;
accommodation preferences;
dietary requirements;
accessibility requirements;
medical information relevant to travel;
special occasion details;
payment and billing information;
details of other travellers included within your booking.
Information relating to other travellers
If you provide personal information about other members of your travelling party, you confirm that you have their permission to provide this information to us.
Where appropriate, those travellers should review this Privacy Policy to understand how their information will be processed.
Information collected automatically
When you visit our website, we may automatically collect certain technical information, including:
IP address;
browser type;
device information;
pages visited;
website interactions;
approximate location data;
referral information.
This information helps us understand how visitors use our website and improve the experience we provide.
3. How We Use Your Personal Information
We use your personal information for the following purposes:
To design and arrange your journey
We use your information to:
prepare personalised travel proposals;
communicate with you regarding your enquiry;
make travel arrangements;
liaise with suppliers;
issue travel documentation;
manage payments;
provide support before, during and after your journey.
This processing is necessary to provide the services you have requested from us.
To personalise your travel experience
As a bespoke luxury travel company, we use information you share with us to better understand your preferences and create journeys that are relevant to you.
This may include:
destinations you enjoy;
accommodation preferences;
interests and experiences;
preferred travel style;
previous journeys booked with us.
To communicate with you
We may contact you regarding:
enquiries;
quotations;
bookings;
itinerary updates;
travel information;
changes affecting your arrangements;
customer service matters.
Marketing communications
Where you have provided consent, we may send you:
travel inspiration;
destination recommendations;
updates from Liv& Travel®;
information about new experiences;
relevant news and offers.
You can unsubscribe from marketing communications at any time by following the unsubscribe instructions provided or contacting us directly.
To meet legal and regulatory obligations
We may use your information where necessary to:
comply with legal requirements;
maintain financial and accounting records;
meet regulatory obligations;
prevent fraud;
protect your vital interests or those of another person.
4. Our Legal Basis for Processing Your Information
Under UK GDPR, we rely on the following lawful bases:
Contract
We process personal information where it is necessary to provide the travel services you have requested.
Examples include:
arranging accommodation;
booking flights;
organising transfers;
communicating with suppliers.
Legitimate Interests
We may process information where it is necessary for our legitimate business interests.
Examples include:
improving our services;
managing client relationships;
responding to enquiries;
maintaining business records;
improving our website and customer experience.
Consent
Where required, we will ask for your consent before processing certain information.
Examples include:
sending marketing communications;
processing certain sensitive information.
You may withdraw consent at any time.
Legal Obligation
We may process information where required to comply with legal or regulatory obligations.
5. Special Category Data
Some information we collect may be considered special category data under UK GDPR.
This may include:
medical information;
dietary requirements;
accessibility requirements;
information relating to health or wellbeing.
We only process this information where:
you provide explicit consent;
it is necessary to arrange your travel;
it is required to meet your specific requirements.
For example, we may need to share relevant dietary or accessibility information with hotels, airlines or experience providers.
6. Sharing Your Information
To provide your travel arrangements, we may need to share relevant information with trusted third parties, including:
airlines;
hotels and resorts;
villas and private accommodation providers;
destination management companies;
tour operators;
cruise providers;
transfer companies;
guides and experience providers;
travel insurance providers;
payment providers.
We only share information necessary to provide the services you have requested.
We do not sell, rent or trade your personal information to third parties.
7. International Transfers
Many of our travel partners and suppliers operate outside the United Kingdom.
As a result, your personal information may be transferred internationally when arranging your journey.
Where your information is transferred outside the UK, we take reasonable steps to ensure appropriate safeguards are in place in accordance with applicable data protection legislation.
8. Keeping Your Information Secure
We take appropriate technical and organisational measures to protect your personal information.
These measures are designed to protect against:
unauthorised access;
accidental loss;
misuse;
alteration;
unauthorised disclosure.
Access to personal information is limited to those who need it to provide our services.
However, no electronic transmission or storage system can be guaranteed to be completely secure.
9. How Long We Keep Your Information
We retain personal information only for as long as necessary for the purposes it was collected.
This may include:
providing ongoing customer support;
maintaining financial records;
meeting legal obligations;
resolving disputes;
establishing or defending legal claims.
When information is no longer required, it will be securely deleted or anonymised.
10. Your Rights
Under UK data protection law, you have rights including:
Right to access
You can request a copy of the personal information we hold about you.
Right to correction
You can ask us to correct inaccurate or incomplete information.
Right to deletion
You can request deletion of your information where there is no legal reason for us to continue holding it.
Right to restrict processing
You can ask us to limit how we use your information.
Right to object
You can object to certain types of processing, including direct marketing.
Right to withdraw consent
Where we rely on consent, you may withdraw this at any time.
Right to complain
If you are unhappy with how we handle your personal information, you have the right to contact the Information Commissioner’s Office (ICO):
Information Commissioner’s Office
Website: https://ico.org.uk
11. Cookies
Our website uses cookies and similar technologies to improve website functionality, understand visitor behaviour and improve our services.
Please review our Cookie Policy, which explains how we use cookies and similar technologies when you visit our website.
12. Children’s Information
Our services are not intended for children to provide personal information independently.
Where children are travelling as part of a booking, we may process their information where necessary to arrange travel.
Information relating to children should be provided by a parent, guardian or authorised adult.
13. Third-Party Websites
Our website may contain links to third-party websites, including supplier websites, social media platforms and partner websites.
We are not responsible for the privacy practices or content of these websites.
We recommend reviewing the privacy policies of third-party websites before providing personal information.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
changes to our services;
changes in legal requirements;
improvements to our privacy practices.
The latest version will always be available on our website.
15. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
Liv& Travel®
Email: info@livand.travel
End of Privacy Policy
